Table of Contents
Introduction
Video content marketing has quickly become the industry’s hottest term. It is agreed that a video is an invaluable tool for engaging your audience, communicating clearly, promoting your brand, and more. 81% of organizations who use video in their marketing efforts agree.
Even though 55% of internet consumers view online videos every day, some firms continue to rely on the tried-and-true advertising format of photos. This is largely due to their belief in industry-wide video myths, such as the notion that video is a costly and time-consuming marketing tool. However, we recommend that you do both if you want to be successful in the advertising profession. You can discover which medium works best for your company and target audience through tests.
It is evident that both tools have their advantages. However, ad makers have found that video ads work better than image ads. We’ll give evidence to back up our assertion, demonstrating that a mix of sound and visuals will get you further than a single photo. Of course, the final decision on which medium to use for your brand belongs to you.
Image Advertising
- You can utilize graphics to advertise your brand in an image ad. It includes the photo you chose and information about your business, services, or products.
- People who click on your ad will be taken to your website. While not as diverse as movies, picture advertising can use a static image, an animated photo, or the Flash format.
- They are the simplest kind of advertising and an excellent place to start if you are new to the industry.
- Image advertising, of course, has its own set of advantages. Images, in particular, are easily scanned. Not only that, but people will determine whether or not to click on your photo in just three seconds. On the other hand, a video has about ten seconds to hook your audience.
Video Advertising
- On the other hand, video advertising is a commercial that appears before, during, or after a viewer’s chosen content.
- Customers watch video commercials to learn more about what you’re selling, and they’re highly effective if you want to promote your products and services.
- Video advertising is expected to dominate the next decade, according to industry experts, therefore marketing professionals should learn more about it now.
- One of the benefits of this ad kind is the variety of forms available. You don’t have to stick to one ad; instead, you may try out a few other ones to discover which one works best. Some of your options include:
- Display Video Ads Instream Video Ads.
- Outstream video advertisements.
- Of course, as you’ll see, the type of video ad you create for your blog articles or social media accounts is determined by your customers’ wants.
Can images and videos coexist?
- To answer this issue, both video and image advertising can survive on the same platform and contribute to your marketing objectives. This is only achievable if your plan is well implemented.
- Many ad-makers worry if static advertising works, as well as their dynamic counterparts, before deciding between videos and photos. They ask this because still photos are simpler and faster to create.
- Why not shorten the procedure and just use photographs if they produce the same effects as videos, marketers argue? After all, an image ad may be created in a matter of minutes. However, creating video advertising takes more time because it requires planning, shooting, and editing.
- As a result, the majority of advertisements choose to use photographs. We appreciate the need to save time, but do static image ads produce the same outcomes as video commercials? In a nutshell, they don’t.
- Videos are extremely popular, particularly on social media. In reality, Facebook users view 100 million hours of videos per day. Because we are becoming a video-consuming society, it’s only natural that video commercials have a higher reach and engagement than photo ads.
Which is More Effective: Video or Image Ads
If you’re planning to launch a new product online, you’re undoubtedly thinking about which advertisements to use to promote it. As a result, we’re here to assist you in making your decision. Remember, the choice of ad kind is ultimately yours. However, we’d be negligent if we didn’t provide some facts supporting the video.
Without further ado, let’s see which of the video vs. picture commercials you should choose. We already know the answer, but let’s look at why videos are superior!
Videos Deliver a More Clear Message
- Image ads offer one major advantage over video ads. To be more specific, you can offer more information to your customers using videos.
- As a result, they may choose your competition instead. On the other hand, videos make it easy to offer a lot of information while keeping your prospects’ attention.
- You can provide solutions to their questions using video ads, allowing customers to make an informed decision. You might, for example, display the cost of your items or services, as well as client testimonials and more!
- As you can see, offering this information via a video is far more successful than forcing your prospects to read it in a photo.
More People Watch Videos
- It’s common knowledge that video content is significantly more engaging than other types of content. Expect your audience to pay attention if you keep your videos under two minutes long. To make your videos more engaging for your audience you can use tools such as ad maker. You can use a wide range of templates to make your video ad look unique. Today, the focus of social media is on videos. You can’t go through your feed without being urged to attend a tutorial or take part in the most recent challenge!
- With 60% of marketers claiming that videos increase engagement, we can confidently predict that this medium will not go away anytime soon. Video advertising on Instagram receives three times the amount of engagement as sponsored photographs, with most users commenting on them.
- Videos are viral on Instagram. To put it another way, organic video posts get 38% higher interaction than image postings.
Conclusion
Finally, as previously stated, both of these types can coexist, and it is up to you to design a strategy to make them work for your company. However, don’t dismiss video advertisements without giving them a chance. As you can see from the examples above, they can assist you in gaining trust and increasing engagement.
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