Data analytics is integral to managing spas and salons, allowing you to identify and understand customer needs, employee performance and campaign results. Businesses that use high-quality management software have a competitive advantage because they make quicker changes that can help increase overall profitability and productivity. Discover the best analytics tools for salons and spas and see which is best for your company.
Table of Contents
1. Meevo
Meevo is one of the best analytics tools for salons and spas, offering real-time data and AI-powered tools to boost client satisfaction and business success. Its marketing suite makes it easier to create awareness and attract new clients. The solution provides email templates, automated campaigns, A/B testing, and email performance analytics and insights.
Respond to customer reviews, view online analytics, analyze client visits, and track response and engagement on your posts to understand how clients interact with your business. The software also has integrated reporting systems, giving you data to grow your company. For inquiries, set up a one-on-one meeting with a Meevo expert.
| Key Features | |
| Meevo Marketing Software | ● Email marketing and analytics
● Reputation management ● Local SEO ● Online presence analytics ● Social posting ● Feedback collection ● Targeted advertising ● Engagement tracking |
| Integrated Reporting System | ● Key performance indicators (KPI) reporting and tracking
● Client visit analysis and reports ● Employee performance metrics ● Daily sales report ● Location-based metrics |
| Other Features | ● Appointment booking
● Resource management ● Memberships ● Mobile app |
Client reviews:
- “We can’t live without the online booking. We started using add-ons during online booking just last year, and it has grown our add-on sales by 114%.” – Jessica S.
- “Transitioning into ownership wasn’t easy for me, so that’s why I needed software that helped me grow as a business owner and helped me grow my team.” – Yvette C.
2. GlossGenius
GlossGenius offers reliable support for salon and spa businesses. It provides team management, appointment scheduling, payment methods and analytics reporting software. Get a live snapshot of key metrics like sales, client retention, staff performance and booking utilization. Identify top-performing employees based on ticket value, sales and client retention.
Use the latest appointment data and compare it to previous weeks to determine your sales trends. The software also allows you to set and track revenue goals and provides strategies to help you achieve them faster. Fill out the online form to get a free demo.
| Key Features | |
| Analytics Management | ● Real-time metric updates
● Data-driven compensation insights ● On-demand inventory reports ● Sales trends per team member ● Sales tax calculation ● Automatic tax filing and payment ● KPI reporting |
| Other Features | ● Scheduling and calendar
● Time tracking ● Client notifications ● AI tools |
Client reviews:
- “I have been with Gloss Genius for two years and have loved the continual growth and expansion of the site. Very easy to use and customer support is great.” – Debra V.
- “It has everything I need to keep my business organized, presentable for customers, and easy to use for both me and my clients. Love the dark color layout on my end. Makes it so visually appealing and honestly was one of the main reasons I stuck with Gloss before even trying out any other website/booking site.” – Sierra L.
3. MioSalon
Miosalon is a spa and salon management software trusted by companies like Pretty Queen and Le Bliss Spa. It facilitates your company’s operations so you can focus on improving client experiences. The analytics dashboard offers insights about staff, clients and sales through visual graphics. Access comprehensive data like top services, bill values and client demographics to make more sound decisions.
Generate various reports and use them to optimize operations, such as sales, appointments, staff commissions, memberships and campaign performances. All reports are a few clicks away, making business management easier. Request a free demo on the website.
| Key Features | |
| Reports and Analytics | ● Client retention
● Inventory status ● Sales and business summary ● Activity trend ● Employee utilization ● Client referral ● Multilocation operation reports and insights ● Real-time monitoring of cancellations, negative feedback and customer data downloads |
| Other Features | ● Online booking mini-website
● Appointment setting ● Discount coupons ● Automated operations |
Client reviews:
- “Miosalon has been a game-changer for my salon business. The online booking system is convenient and has boosted bookings. The inventory management feature has minimized stockouts and costs. The reporting and analytics capabilities help me make data-driven decisions.” – Alan
- “MioSalon is an exceptional salon management software that offers a wide range of features to streamline and enhance salon operations. Having used it extensively, I can confidently say it is an excellent choice for salon owners and managers.” – Olivia Z.
4. Zenoti
Over 30,000 businesses use Zenoti, a cloud software that offers cutting-edge technology and an AI-first approach. Features like ready-to-use dashboards, KPI tracking capacities, reputation management and real-time insights help you run your company more efficiently.
The software can pull and map data for various processes, including daily sales, marketing data, employee attendance, KPI and staff performance. Generate data in just a few clicks and customize reports based on your preferences. Request a free demo on the website.
| Key Features | |
| Business Intelligence | ● Business performance assessment with real-time information
● Reports and dashboards ● Data security ● One repository ● Automated alerts ● AI-powered data and analytics ● Insights on industry reports, business reviews, conferences and benchmarks |
| Other Features | ● Online booking
● Online chatbot ● POS system ● Service and retail recommendations |
Client reviews:
- “Analytics is probably the single most important thing for the leadership team. I know my conversion rates and my average selling price. I know when my clients are coming in and how many are new versus repeat.” – Denise K.
- “We have been with Zenoti for almost three years now, and as a super busy salon, it’s definitely changed the running of the salon in many good ways.” – TJ M.
5. Salonist
Salonist spa and salon management software offers seamless business data reports. It allows you to access desired information, such as sales trends, marketing reports or inventory. The platform also shows upcoming appointments and services, allowing you to assign them properly to staff. Use one dashboard to access everything you need from any device.
Knowing your bestselling products and services is essential when expanding your business. Salonist shows your sales breakdown, which you can use to run marketing campaigns. Determining staff performance reports to ensure your top performers receive commissions.
| Key Features | |
| Analytics Services | ● All-in-one dashboard
● Real-time appointment reports ● Products and service sales reports ● Staff performance ● Inventory report |
| Other Features | ● Appointment features
● Email marketing ● Loyalty system ● Centralized inventory |
Client reviews:
- “I started Salonist on trial days, and it has been useful to have all the records in one place. We can also create offers that will be sent to all customers at once. That’s the most lovely part of being a Salonist member or user.” – Zainab
- “Salonist has been a key part of our business management since 2020. It assists us with appointments, payroll, staff management and more.” – Kelvin Y.
6. Uzeli
Uzeli offers real-time data and insights, giving you a better understanding of your business performance. It keeps track of all information — budget, staff performance, areas of improvement and sales — readily available when needed. Administer payroll, set up payment rates and then wait for the software to automate reports.
Marketing campaigns are essential for attracting new customers. Uzeli offers tools for monitoring online promotions to ensure you’re targeting the right market and meeting your goals. The software also has location-based management dashboards to compare data in all branches.
| Key Features | |
| Analytics Services | ● Operational analytics
● KPI reporting ● Real-time data analysis ● Employee performance ● Client history, preferences and satisfaction levels ● Marketing campaign reports |
| Other Features | ● Bookings and schedule management
● Multilocation features ● Automated text marketing |
Client reviews:
- “Our experience with Uzeli has been great! We came from an old paper sign-in sheet and, like anything new, adjusting to new software can be difficult, but we have received A++++ support from Uzeli to help “this old dog learn new tricks.” – Alex W.
- “Uzeli has made connecting with clients very simple and efficient. Our clients love the reward tracking system and the texts they get once they’ve earned their loyalty coupon. This software has been overall very helpful in the daily customer transactions.” – Shreya D.
7. Pabau
Pabau is one of the best analytics tools for salons and spas, giving you a better understanding of your business with detailed reports. Monitor client retention rates, popular services, sales performance and other KPIs. Present your data to employees or stakeholders using visually striking pie charts and graphs, making information easy to digest.
You can also use data to compare which branch is garnering the most leads, clients and profit, allowing you to adjust your strategies for business growth. Take a product tour and book a demo on its website.
| Key Features | |
| Analytics Services | ● Client data, like those with upcoming appointments, new ones and retention reports
● Leads ● Sales ● Appointments ● Business snapshot report ● Activities ● Financials |
| Other Features | ● Client management
● Payment processing ● Lead management |
Client reviews:
- “Bryan was incredibly helpful and knowledgeable. He took the time to thoroughly understand our needs and provided clear, step-by-step guidance that made the whole process smooth and stress-free.” – Aanda Calcutt
- “Definitely better than what we had before. Pabau’s EMR organises notes, photos and medical history in one place, cutting consult time, as everything is easily accessible from one screen.” – Emily H.
Key Benefits of Using Analytic Software
Salons and spas acquire the following advantages when they invest in the right analytic software.
- Service optimization: Data analytics lets you understand what’s working for your company and what’s not. Analyzing appointment trends can help you adjust your marketing efforts or create packages featuring your popular services.
- Better staff performance: Analytics can track employee metrics like customer satisfaction, sales, referrals and booking volume, allowing for efficient performance evaluation and proper incentivization.
- Data-driven decisions: Data-driven insights will help you make smart decisions about business growth initiatives and marketing strategies.
Choose the Best Analytic Software for Your Salon or Spa
Spa and salon management software has changed how businesses operate. Instead of reacting to problems once they arise, you can plan with confidence. The right tool will set your company up for success.
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The Best Analytics Tools for Salons and Spas
